Rule-based expert systems in strategic market management

Author

Walden, Pirkko

Author_Institution

Abo Akad. Univ., Finland

Volume

iii

fYear

1992

fDate

7-10 Jan 1992

Firstpage

111

Abstract

Strategic market management (SMM) is the process of establishing a sustainable competitive advantage. Essential cause-effect relationships in SMM are mostly logical, the problem-solving semi- or unstructured, and available knowledge mostly imprecise and incomplete. Recent studies have shown that expert systems show significant promise for improving the basis and conceptual framework for decision-making in a strategic market management context. Expert systems are designed to capture problem-solving and decision-making processes which are carried out by an expert well versed in both the theory and practice of the problem contest. The development of a rule-based expert system is described and it is shown how it can be used as an SMM support system

Keywords

decision support systems; expert systems; marketing data processing; cause-effect relationships; decision-making; decision-making processes; problem-solving; rule-based expert systems; strategic market management; Decision making; Decision support systems; Expert systems; Humans; Innovation management; Marketing management; Problem-solving; Process planning; Prototypes; Strategic planning;

fLanguage

English

Publisher

ieee

Conference_Titel

System Sciences, 1992. Proceedings of the Twenty-Fifth Hawaii International Conference on

Conference_Location

Kauai, HI

Print_ISBN

0-8186-2420-5

Type

conf

DOI

10.1109/HICSS.1992.183470

Filename

183470