DocumentCode
2874022
Title
Commercial Strategies for SME Developers of Mobile Phone Serious Games in UK Market
Author
Xin, Chen
Author_Institution
Res. Center for Int. Trade & Economic, Guangdong Univ. of Foreign Studies, Guangzhou, China
Volume
2
fYear
2009
fDate
18-19 July 2009
Firstpage
445
Lastpage
447
Abstract
This paper pointed out the potential commercial strategies for mobile game developers in the UK in the industry game market, which could be identified as a niche market, by comparing, analyzing and contrasting the current market situation in the appointed market. And the recommended commercial strategic model and strategies were presented at the end of this paper.
Keywords
computer games; mobile radio; small-to-medium enterprises; SME developers; UK market; commercial strategic model; industry game market; mobile game developers; mobile phone serious games; small-to-medium enterprise; Business; Diffusion tensor imaging; Government; Industrial economics; Information analysis; Information processing; International trade; Mobile handsets; Technological innovation; Toy industry; SME; UK market; commercial strategy; moble phone; serious game;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Processing, 2009. APCIP 2009. Asia-Pacific Conference on
Conference_Location
Shenzhen
Print_ISBN
978-0-7695-3699-6
Type
conf
DOI
10.1109/APCIP.2009.245
Filename
5197232
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