An Empirical Study on Electronic Business of Farmer Professional Cooperatives in Anhui

Electronic business (e-business or ebusiness) is about using internet technologies to provide superior customer service, streamline business processes, increase sales, and reduce costs. In order to promote small farmers´ access to the commercialized modern market, Chinese government energetically encourages farmers to develop e-business based on the organization of farmer professional cooperatives (FPCs), which is considered to be an important strategy by the Chinese leaders. To further explore these problem areas, this paper focuses on the e-business marketing capability of FPCs in Anhui.