DocumentCode
2876059
Title
Relative importance of time, cost and performance in the NPD process
Author
Gupta, Arpan
Author_Institution
Dept. of Marketing, Ohio Univ., Athens, OH
fYear
1991
fDate
27-31 Oct 1991
Firstpage
294
Abstract
Summary form only given. Using a conjoint analysis experiment, the authors consider how R&D, marketing, and manufacturing managers in Germany make tradeoffs among the three critical variables during the new product development (NPD) process: development schedule, development cost, and product performance. The findings are compared with a similar study of US firms (Rosenau, 1989). The comparison underscores the basic problem: US managers do not emphasize product development speed to the same extent as German managers
Keywords
production; scheduling; Germany; R and D; conjoint analysis experiment; development cost; development schedule; manufacturing; marketing; new product development; product performance; Continuous improvement; Costs; Manufacturing processes; Marketing management; Mathematical model; Performance analysis; Product development; Research and development; Research and development management; Scheduling;
fLanguage
English
Publisher
ieee
Conference_Titel
Technology Management : the New International Language
Conference_Location
Portland, OR
Print_ISBN
0-7803-0161-7
Type
conf
DOI
10.1109/PICMET.1991.183639
Filename
183639
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