The link between business strategy and technology development

The author explores the advantages and limitations of various techniques for evaluating and selecting the technologies and new products that make the best fit with business goals and objectives. He discusses technology as a strategic asset, strategic planning for research and development (R&D) management, technology planning, and the management decision process for innovative technologies. The methods used to determine the content included personal experiences, supported by library research of periodicals and literature, and the results of interviews conducted with various representatives of industry and academia. The importance, accuracy, and appropriateness of linking marketing analysis to business goals, objectives, and technical capabilities are the key points. The linkage of long-range plans and R&D with customer needs is significant. Methods and techniques for ensuring this linkage are explored