DocumentCode :
2883078
Title :
Armored ads
Author :
Brandi, Wesley ; Kitts, Brendan ; Mahato, Raj ; Jing Ying Zhang
Author_Institution :
iPensatori, Seattle, WA, USA
fYear :
2013
fDate :
4-7 June 2013
Firstpage :
269
Lastpage :
269
Abstract :
Ad Servers monetize by sending ads to a requesting publisher which renders them on their web page. The Publisher receives a commission if the ad is clicked. Unfortunately, fraudulent publishers may try to request ads and click on them through a variety of fraudulent schemes including robotic traffic, deceptive placement, and distribution across other sites. Armored ads are designed to thwart these attempts and are also designed to serve as a probe into whether traffic is human or robotic.
Keywords :
Web sites; advertising; fraud; Web page; ad servers; armored ads; deceptive placement; fraudulent publishers; robotic traffic; Artificial intelligence; Patents; Probes; Robots; Security; Servers; Web pages; PPC; bot; click fraud; sponsored search;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Intelligence and Security Informatics (ISI), 2013 IEEE International Conference on
Conference_Location :
Seattle, WA
Print_ISBN :
978-1-4673-6214-6
Type :
conf
DOI :
10.1109/ISI.2013.6578837
Filename :
6578837
Link To Document :
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