Armored ads

Ad Servers monetize by sending ads to a requesting publisher which renders them on their web page. The Publisher receives a commission if the ad is clicked. Unfortunately, fraudulent publishers may try to request ads and click on them through a variety of fraudulent schemes including robotic traffic, deceptive placement, and distribution across other sites. Armored ads are designed to thwart these attempts and are also designed to serve as a probe into whether traffic is human or robotic.