Title :
Mobile TV Targeted Advertisement and Content Personalization
Author :
Uribe, Silvia ; Fernández-Cedrón, Iago ; Álvarez, Federico ; Menéndez, José Manuel ; Núñez, José Luis
Author_Institution :
E.T.S.I de Telecomun., Univ. Politec. de Madrid, Madrid, Spain
Abstract :
Content personalization provides a clear economical advantage over traditional content delivery since it contributes to increase the value of a given media service. This paper describes a new intelligent system for content flow personalization over mobile television environments.
Keywords :
advertising; digital television; advertisement; content flow personalization; digital television; mobile TV; Advertising; Batteries; Digital multimedia broadcasting; Digital video broadcasting; Mobile TV; Multimedia communication; Streaming media; TV broadcasting; Telecommunications; Watches;
Conference_Titel :
Systems, Signals and Image Processing, 2009. IWSSIP 2009. 16th International Conference on
Conference_Location :
Chalkida
Print_ISBN :
978-1-4244-4530-1
Electronic_ISBN :
978-1-4244-4530-1
DOI :
10.1109/IWSSIP.2009.5367737
