Title :
Business Intelligence in Telecommunication Enterprises: A Case Study of Log Data Analysis
Author :
Zhan, Xiao Long ; Gong, Wen Juan ; Narita, Tetsuo
Author_Institution :
Sch. of Comput. Sci. & Technol., Wuhan Univ. of Sci. & Technol.
Abstract :
This paper presents a log data analytical process in telecommunication industry, for business intelligence interested in analyzing static customer data and dynamic behavioral data to improve their understanding of customer loyalty and customer preference. Leveraging the data of information systems is a crucial way to support the customer management. A data mining process to achieve key customer management objectives is presented. From findings of data analysis, the important attributes of the valuable/loyalty customers are revealed. This paper provides a proven data analytical method used to identify variety kinds of characteristics in a telecommunication company
Keywords :
competitive intelligence; data analysis; data mining; telecommunication services; business intelligence; customer management; data mining; dynamic behavioral data analysis; log data analysis; static customer data analysis; telecommunication enterprises; Cellular phones; Companies; Computer aided software engineering; Cybernetics; Data analysis; Data mining; Educational technology; Knowledge management; Machine learning; Management information systems; Marketing management; Warehousing; Business intelligence; Data mining; Log data analysis;
Conference_Titel :
Machine Learning and Cybernetics, 2006 International Conference on
Conference_Location :
Dalian, China
Print_ISBN :
1-4244-0061-9
DOI :
10.1109/ICMLC.2006.258649
