Reviews of Cross-Cultural Studies Impact on Japanese MNEs´ Business Strategy Decision-Making in China

There is a common phenomenon of globalization which asks us to think about it is necessary to explore the relationship between managing global business and realizing the special nature of culture. In other words, we should recognize the concepts of cross-cultural boundaries are related to global management. Globalization is an integrated process of standardization and localization. Multinational enterprises have to be concerned about how to do business strategies by crossing cultures. Therefore, the research will focus on cross-cultural studies play an effective influence on the quality of business strategic decision especially Japanese multinational enterprises have invested in China. Through two case studies of Japanese MNEs in China, the research will induct how cross-culture studies as a factor has been impacting on Japanese multinational enterprises to do business strategies decision-making in China.