An Exhibition Booth Layout Allocation Procedure Based on Social Network Analysis

As the development of information technology is growing, valuable information ubiquitous can be extracted easily. For the same reason, many exhibition organizers apply ubiquitous technologies in exhibition. These technologies can extract valuable information like visitor´s path data. To provide a booth recommendation and booth event recommendation have been already studied using the technologies. Booth layout also has a positive effect on maximizing the marketing performance. But there is no proper criteria and research about booth layout for effective visitors visit a booth. To compensate the limitations of existing researches, this paper proposes effective booth layout allocation procedure that is analyzed by social network analysis this paper proposes effective booth layout procedure that is visit network. Furthermore, we suggest their booths in a group are allocated in specific sector. We expect to provide method how to set up a booth to arrange to be able to increase the satisfaction of visitors and exhibitor.