• DocumentCode
    2905139
  • Title

    The upside of irrationality

  • Author

    Ariely, Dan

  • Author_Institution
    Duke Univ., Durham, NC, USA
  • fYear
    2011
  • fDate
    5-12 March 2011
  • Firstpage
    1
  • Lastpage
    2
  • Abstract
    Lack of thinking, biases, and misunderstanding of our motivations affect many aspects our day-to-day behaviors both in the workplace and in our personal lives. Using some basic lessons from behavioral economics, I will try to shed some light on our odd but interesting nature, emphasizing the way that this understanding can bring us closer to a path for improved decisions.
  • Keywords
    consumer behaviour; behavioral economics; day-to-day behavior; decision improvement; irrationality; misunderstanding; Business; Economics; Educational institutions; Medical services; Neuroscience; Psychology; Shape;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Aerospace Conference, 2011 IEEE
  • Conference_Location
    Big Sky, MT
  • ISSN
    1095-323X
  • Print_ISBN
    978-1-4244-7350-2
  • Type

    conf

  • DOI
    10.1109/AERO.2011.5747214
  • Filename
    5747214
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2905139