Title :
Simulation Study of Multi-Agent Based Automated Negotiation System in E-Commerce
Author :
Li-xia, Lei ; Lan, Song ; Hong, Wang
Author_Institution :
Dept. of The Basic Teaching of Inf., East China JiaoTong Univ., Nanchang, China
Abstract :
In theory, the paper presents an Automated Negotiation Model by applying negotiation strategies and utility function. In methodology, the paper establishes a negotiation mechanism which can improve both the automated processing flow and the automated trade by using agent technology. At last, simulate the process of Electronic Commerce automated negotiation and analyze the output of the program on the Swarm simulating platform, the reliability and feasibility of agent modeling are proved.
Keywords :
electronic commerce; multi-agent systems; negotiation support systems; automated negotiation system; automated processing flow; automated trade; e-commerce; electronic commerce; multi-agent system; negotiation mechanism; negotiation strategies; swarm simulating platform; utility function; Analytical models; Education; Educational institutions; Electronic commerce; Information technology; Mathematical model; Multiagent systems; Paper technology; Protocols; Waste materials; agent; automated negotiation; electronic commerce; modeling and simulation; swarm;
Conference_Titel :
Intelligent Information Technology Application, 2009. IITA 2009. Third International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3859-4
DOI :
10.1109/IITA.2009.158
