DocumentCode
2912570
Title
Evaluation model of comprehensive contribution of brand ecosystem
Author
Xingyuan, Wang ; Yuanyuan, Zhao
fYear
2007
fDate
18-20 Nov. 2007
Firstpage
586
Lastpage
591
Abstract
This paper analyzes social-economic contribution of brand business ecosystem and establishes the index system of social-economic contribution of brand business ecosystem. Based on grey analytical hierarchy process (GAHP), it analyzes the importance of each index and set up the grey whiteness function, as well as the evaluation model of comprehensive contribution of brand business ecosystem and also gives out a case in the end.
Keywords
commerce; grey systems; socio-economic effects; brand business ecosystem; grey analytical hierarchy process; grey whiteness function; social-economic contribution; Appraisal; Business communication; Cities and towns; Ecosystems; Employment; Environmental economics; Environmental management; Financial management; Intelligent systems; Technological innovation; brand business ecosystem; comprehensive contribution; grey evaluation model;
fLanguage
English
Publisher
ieee
Conference_Titel
Grey Systems and Intelligent Services, 2007. GSIS 2007. IEEE International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-1294-5
Electronic_ISBN
978-1-4244-1294-5
Type
conf
DOI
10.1109/GSIS.2007.4443342
Filename
4443342
Link To Document