Title :
Evaluation model of comprehensive contribution of brand ecosystem
Author :
Xingyuan, Wang ; Yuanyuan, Zhao
Abstract :
This paper analyzes social-economic contribution of brand business ecosystem and establishes the index system of social-economic contribution of brand business ecosystem. Based on grey analytical hierarchy process (GAHP), it analyzes the importance of each index and set up the grey whiteness function, as well as the evaluation model of comprehensive contribution of brand business ecosystem and also gives out a case in the end.
Keywords :
commerce; grey systems; socio-economic effects; brand business ecosystem; grey analytical hierarchy process; grey whiteness function; social-economic contribution; Appraisal; Business communication; Cities and towns; Ecosystems; Employment; Environmental economics; Environmental management; Financial management; Intelligent systems; Technological innovation; brand business ecosystem; comprehensive contribution; grey evaluation model;
Conference_Titel :
Grey Systems and Intelligent Services, 2007. GSIS 2007. IEEE International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-1294-5
Electronic_ISBN :
978-1-4244-1294-5
DOI :
10.1109/GSIS.2007.4443342
