Title :
Research on Innovative International Strategy of Chinese Automotive Corporations Based on Financial Crisis
Author :
Qing, Miao ; Xu, Wang ; Lina, Ge
Author_Institution :
Int. Bus. Dept, Jilin Univ., Changchun, China
Abstract :
International strategy is one of the most important decisions for automotive corporations nowadays. With the spread of financial crisis, there is substantial decline of auto sales. Meanwhile, financial crisis has also brought opportunities for Chinese automotive corporations to improve core competence. The article presents the current international conditions of Chinese automotive enterprises. EFE & IFE matrix are used to make quantitative evaluation of external environment and internal effecting factors of Chinese automotive corporations. Innovative international strategies are provided to wipe with the financial crisis.
Keywords :
automobile industry; economic cycles; financial management; innovation management; strategic planning; China; EFE matrix; IFE matrix; automotive corporations; core competence improvements; financial crisis; innovative international strategy; Africa; Asia; Automobiles; Automotive engineering; Crisis management; Marketing and sales; Petroleum; Protection; South America; Vehicles; Chinese Automotive Corporations; Financial Crisis; Innovative International Strategy;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.208
