Title :
The application of ID3 algorithm in aviation marketing
Author :
Ke-Wu, Yan ; Jin-fu, Zhu ; Qiang, Sun
Author_Institution :
Nanjing Univ. of Aeronaut. & Astronaut., Nanjing
Abstract :
In view of the actual demand of the current aviation enterprise, this paper uses ID3 classification algorithm of data mining to analyze the investigation data obtained in a waiting hall at an airport. It also points out what customer community the marketing strategy should pay attention to in the process of developing the high-end customer in the future.
Keywords :
airports; customer relationship management; data mining; marketing; travel industry; ID3 algorithm; airports; aviation marketing; data mining; Airports; Classification algorithms; Classification tree analysis; Data analysis; Data mining; Decision trees; Space technology; Sun; Technology management; Testing;
Conference_Titel :
Grey Systems and Intelligent Services, 2007. GSIS 2007. IEEE International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-1294-5
Electronic_ISBN :
978-1-4244-1294-5
DOI :
10.1109/GSIS.2007.4443479
