Title :
The required intensity and media-richness of communication among strategic partners in new product development projects
Author :
Badir, Yuosre F. ; Igel, Barbara
Author_Institution :
Sch. of Manage., Asian Inst. of Technol., Pathumthani, Thailand
Abstract :
This research draws on theories of new product development (NPD), strategic alliances, the media-richness of communication, and social networks to identify factors that impact communication among NPD projects´ strategic partners. We group these factors under five categories: alliance NPD project characteristics; industry characteristics; degree of innovativeness of the New Product; degree of competition among partners; and the mode of development of the NPD project. We then investigate how each factor determines the required intensity and media-richness of communication among project partners.
Keywords :
business communication; product development; project management; strategic planning; communication media-richness; industry characteristics; new product development projects; social networks; strategic alliances; strategic partners; Complexity theory; Discrete cosine transforms; Industries; Information processing; Media; Product development; Uncertainty;
Conference_Titel :
Technology Management Conference (ITMC), 2011 IEEE International
Conference_Location :
San Jose, CA
Print_ISBN :
978-1-61284-951-5
DOI :
10.1109/ITMC.2011.5995972
