Title :
An empirical study of the adoption dynamics of beta products in co-creation
Author :
Makinen, Saku J. ; Juho, Kanniainen ; Ilkka, Peltola
Author_Institution :
CITER Center for Innovation & Technol. Res., Tampere Univ. of Technol., Tampere, Finland
Abstract :
This paper studies concurrent phenomenon of beta products and their diffusion in the co-creation communities. Freely distributed beta products are in many cases essential building blocks of digital business ecosystems. Specifically, the research presents results of adoption of three different beta software products in a co-creation community. The results reveal some surprising differences to traditional product adoption dynamics. These differences create important requirements for managing innovations in practical environments.
Keywords :
DP industry; innovation management; beta software products; cocreation communities; digital business ecosystems; innovations; Business; Communities; Google; Marketing and sales; Software; Technological innovation; Testing;
Conference_Titel :
Technology Management Conference (ITMC), 2011 IEEE International
Conference_Location :
San Jose, CA
Print_ISBN :
978-1-61284-951-5
DOI :
10.1109/ITMC.2011.5995988