DocumentCode
2924410
Title
An empirical study of the adoption dynamics of beta products in co-creation
Author
Makinen, Saku J. ; Juho, Kanniainen ; Ilkka, Peltola
Author_Institution
CITER Center for Innovation & Technol. Res., Tampere Univ. of Technol., Tampere, Finland
fYear
2011
fDate
27-30 June 2011
Firstpage
939
Lastpage
943
Abstract
This paper studies concurrent phenomenon of beta products and their diffusion in the co-creation communities. Freely distributed beta products are in many cases essential building blocks of digital business ecosystems. Specifically, the research presents results of adoption of three different beta software products in a co-creation community. The results reveal some surprising differences to traditional product adoption dynamics. These differences create important requirements for managing innovations in practical environments.
Keywords
DP industry; innovation management; beta software products; cocreation communities; digital business ecosystems; innovations; Business; Communities; Google; Marketing and sales; Software; Technological innovation; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Technology Management Conference (ITMC), 2011 IEEE International
Conference_Location
San Jose, CA
Print_ISBN
978-1-61284-951-5
Type
conf
DOI
10.1109/ITMC.2011.5995988
Filename
5995988
Link To Document