Title :
Research on Brand Ecosystem (BE) Efficiency Measuring Based on DEA
Author :
Wang Xingyuan ; Zhang, Peng
Author_Institution :
Sch. of Manage., Shandong Univ., Jinan, China
Abstract :
The measuring of Brand Ecosystem (BE) efficiency is discussed and the model of brand ecosystem efficiency measuring is proposed utilizing Data Envelopment Analysis (DEA). Efficiencies of 26 existing brand ecosystem are evaluated and a few suggestions on brand ecosystem efficiency improvement are given.
Keywords :
commerce; data envelopment analysis; brand ecosystem; data envelopment analysis; efficiency measurement; Business; Conference management; Data envelopment analysis; Ecosystems; Engineering management; Environmental management; Industrial engineering; Information management; Innovation management; Linear programming; Brand Ecosystem (BE); Data Envelopment Analysis (DEA); efficiency measuring;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.530
