Title :
Research on the Customer-oriented Evaluation of SMEs´ Websites in China
Author :
Yizhang, Zhang ; Hezhang, Zhang ; Yicun, Zhang
Author_Institution :
Sch. of Finance, Renmin Univ. of China, Beijing, China
Abstract :
Website is the basis for enterprise carrying out on-line marketing. On the grounds of current Website evaluation research analysis, this paper brought up Website evaluation models from the perspectives of enterprises and customers. Meanwhile, it established customer-oriented valuation systems, which included three first-class indexes of Website content, convenience and performance. Then we use the Delphi method and decide twelve second-class indexes. After that, it selected one hundred small and medium enterprise (SMEs)´ Websites as samples. The research showed at present SMEs´ Websites in China were mildly helpful. A lot needed to be done with regard to product support, information update and domain adoption.
Keywords :
Web sites; electronic commerce; marketing; small-to-medium enterprises; Delphi method; SME; Website content; Website convenience; Website performance; customer-oriented evaluation; domain adoption; information update; on-line marketing; product support; small-to-medium enterprises; Conference management; Finance; Financial management; Industrial engineering; Information management; Innovation management; Internet; Marketing and sales; Navigation; Web page design; On-line Marketing; SMEs; customer-oriented; evaluation system; websites;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.524
