User Behavior in the "teleda" Social TV Service - Achieving a Public Forum on the Network

Author

Miyazaki, Masaru ; Hamaguchi, Narichika ; Fujisawa, Hiroshi

Author_Institution

Sci. & Technol. Res. Labs., Japan Broadcasting Corp., Tokyo, Japan

fYear

2011

fDate

5-7 Dec. 2011

Firstpage

345

Lastpage

350

Abstract

The spread of Video on Demand (VOD) services is driving the creation of video viewing environments in which users can watch whatever they like, whenever they like. The recent appearance of social network services (SNSs), moreover, is bringing big changes to the world of media by enabling anyone to become a disseminator of information. At NHK, Japan \´ s public broadcaster, we are studying a platform that combines VOD and SNS to create "horizontal links" between program viewers and facilitate encounters with new programs. To investigate the requirements for this platform, we built a SNS site called "teleda" that enables program viewing by VOD and conducted a large-scale, three-month verification trial with about 1000 participants. We report on the features of viewing behavior obtained from the results of this trial and discuss the potential of public broadcasting services that combine VOD and SNS.

Keywords

multimedia systems; social networking (online); video on demand; video signal processing; SNS site; VOD service; media; program viewer; public broadcasting service; public forum; social network service; teleda social TV service; user behavior; video on demand; video sharing; video viewing environment; viewing behavior; Broadcasting; Communities; Electric breakdown; Facebook; Multimedia communication; TV; Consumer behavior; Social network services; Video sharing;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia (ISM), 2011 IEEE International Symposium on

Conference_Location

Dana Point CA

Print_ISBN

978-1-4577-2015-4

Type

conf

DOI

10.1109/ISM.2011.63

Filename

6123370