Title :
Reverse innovation, emerging markets, and global strategy
Author :
Govindarajan, Vijay ; Ramamurti, Ravi
fDate :
Second Quarter 2014
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.2014.6823812
