• DocumentCode
    29362
  • Title

    Reverse innovation, emerging markets, and global strategy

  • Author

    Govindarajan, Vijay ; Ramamurti, Ravi

  • Volume
    42
  • Issue
    2
  • fYear
    2014
  • fDate
    Second Quarter 2014
  • Firstpage
    79
  • Lastpage
    79
  • Abstract
    This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
  • fLanguage
    English
  • Journal_Title
    Engineering Management Review, IEEE
  • Publisher
    ieee
  • ISSN
    0360-8581
  • Type

    jour

  • DOI
    10.1109/EMR.2014.6823812
  • Filename
    6823812
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=29362