Can i play the movie i (or you) bought? new trends in DRM

Digital rights management is an area that aims to enforce content owner´s rights and combat unauthorized usage of content. Unfortunately consumers consider DRM restrictive, unfriendly, unfair or even evil. Responding to consumer complaints, new business models and technologies are needed that are more enabling than the traditional DRM model. In this white paper we will show two new trends in this area that will have an easier consumer adoption.