DocumentCode
2937843
Title
Virtual Simulation and Augmented Interfaces for Business Models with Focus on Banking and Retail
Author
Shoolapani, Biju ; Jinka, Parthasarathi
Author_Institution
Global Technol. Office, Cognizant Technol. Solutions, Chennai, India
fYear
2011
fDate
5-8 Dec. 2011
Firstpage
469
Lastpage
473
Abstract
Globally, priority for technology solutions is towards launching strategic cost restructuring in sourcing, processes and infrastructure. Banking and retail business drivers are explored in context of a maturity model to better understand future needs. Cost reduction and richer user experiences are identified as the primary objectives for banking and retail. Simulation and augmentation of business infrastructure can reduce cost and launch innovative solutions to market that would ease the challenge of servicing the millennial population. The study proposes a logical solution to create futuristic organizations by integrating virtual simulation, augmented interfaces and IT systems to meet the emerging challenges in retail and banking.
Keywords
augmented reality; bank data processing; business data processing; retail data processing; user interfaces; IT system; augmented interface; augmented reality; banking; business infrastructure augmentation; business model; cost reduction; futuristic organization; maturity model; retail business; user experience; virtual simulation; Banking; Biological system modeling; Business; Computational modeling; Internet; Mobile communication; Social network services; Augmented Reality; Banking; Business and Technology maturity model; Connected User Experience; Millennial; Retail; Social; Virtual Simulation;
fLanguage
English
Publisher
ieee
Conference_Titel
Utility and Cloud Computing (UCC), 2011 Fourth IEEE International Conference on
Conference_Location
Victoria, NSW
Print_ISBN
978-1-4577-2116-8
Type
conf
DOI
10.1109/UCC.2011.77
Filename
6123459
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