DocumentCode
2937857
Title
Visiads: A vision-based advertising platform for camera phones
Author
Scott, Matthew R. ; Jiang, Wei ; Xie, Xing ; Tien, Jonathan ; Chen, Gang ; Xiang, Dong
Author_Institution
Microsoft Res. Asia, Beijing, China
fYear
2009
fDate
June 28 2009-July 3 2009
Firstpage
1837
Lastpage
1838
Abstract
In this demonstration, we present VisiAds, a vision-based online advertising platform which allows advertisers to bid on image content as opposed to text keywords. The demonstration shows an implementation of the platform designed specifically for mobile application scenarios. It can be used by advertisers to trigger and deliver multiple advertisements based on a query image captured from a consumer-grade cellular phone with an embedded camera.
Keywords
advertising data processing; cellular radio; computer vision; image retrieval; mobile computing; camera phone; consumer-grade cellular phone; embedded camera; image content; mobile application scenario; query image; text keyword; vision-based online advertising platform; Advertising; Asia; Cameras; Cellular phones; Image matching; Image recognition; Layout; Message service; Mobile communication; Mobile handsets; Advertisement Platform; Camera phone; Image Content Bidding; Image Search; MMS;
fLanguage
English
Publisher
ieee
Conference_Titel
Multimedia and Expo, 2009. ICME 2009. IEEE International Conference on
Conference_Location
New York, NY
ISSN
1945-7871
Print_ISBN
978-1-4244-4290-4
Electronic_ISBN
1945-7871
Type
conf
DOI
10.1109/ICME.2009.5202882
Filename
5202882
Link To Document