Title :
Visiads: A vision-based advertising platform for camera phones
Author :
Scott, Matthew R. ; Jiang, Wei ; Xie, Xing ; Tien, Jonathan ; Chen, Gang ; Xiang, Dong
Author_Institution :
Microsoft Res. Asia, Beijing, China
fDate :
June 28 2009-July 3 2009
Abstract :
In this demonstration, we present VisiAds, a vision-based online advertising platform which allows advertisers to bid on image content as opposed to text keywords. The demonstration shows an implementation of the platform designed specifically for mobile application scenarios. It can be used by advertisers to trigger and deliver multiple advertisements based on a query image captured from a consumer-grade cellular phone with an embedded camera.
Keywords :
advertising data processing; cellular radio; computer vision; image retrieval; mobile computing; camera phone; consumer-grade cellular phone; embedded camera; image content; mobile application scenario; query image; text keyword; vision-based online advertising platform; Advertising; Asia; Cameras; Cellular phones; Image matching; Image recognition; Layout; Message service; Mobile communication; Mobile handsets; Advertisement Platform; Camera phone; Image Content Bidding; Image Search; MMS;
Conference_Titel :
Multimedia and Expo, 2009. ICME 2009. IEEE International Conference on
Conference_Location :
New York, NY
Print_ISBN :
978-1-4244-4290-4
Electronic_ISBN :
1945-7871
DOI :
10.1109/ICME.2009.5202882
