Visual gaze projection in front of a target scene

In this technical demonstration, we present a tool that projects on a target scene the visual gaze of the people passing in front of it. The target scene could be a large plasma screen, an advertising poster, a shelf or a shop window. The projection of the visual gaze corresponds to the coordinates of a region that represents the person´s location of interest in the target scene. It is an important problem with many applications that try to understand human behavior in a controlled environment such as in security or customized marketing. The visual gaze projection is influenced by the parameters of the camera, the settings of the target scene, the method used for the estimation of the gaze (e.g. the information about the head pose, the location of eyes centers and corners, or any combination of them), and the visual gaze starting point.