Title :
Notice of Retraction
The Research of Product Marketing System Model and Simulation Based on Systems Dynamics
Author :
Jingdong Chen ; Qisong Zhu
Author_Institution :
Sch. of Bus. Adm., Xi´an Univ. of Technol., Xian
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The product marketing system is the complex social economy system, the research of product marketing needs to tap its intrinsic mechanism from systematic angle. This paper through establishing the systems dynamics model of product marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4Ps marketing strategies from systems dynamic´s angle and it has analyzed the influence of these factors to the product sales quantity, finally we proposed that the combined action of product marketing each subsystem can promote the product sales quantity enormously.
Keywords :
marketing; socio-economic effects; 4P marketing strategies; STP marketing strategy; complex social economy system; marketing opportunity analysis; product marketing system model; systems dynamics model; Books; Computational modeling; Computer simulation; Educational institutions; Feedback; Industrial relations; Marketing and sales; Marketing management; Nonlinear dynamical systems; Target recognition; Product marketing; Sales quantity; System; Systems Dynamics;
Conference_Titel :
Computer Modeling and Simulation, 2009. ICCMS '09. International Conference on
Conference_Location :
Macau
Print_ISBN :
978-0-7695-3562-3
DOI :
10.1109/ICCMS.2009.19
