Cyberpreneurship and market orientation: Cases from Malaysia

Author

Abdullah, Aznur Hajar

Author_Institution

Fac. of Manage., Multimedia Univ. (MMU), Cyberjaya, Malaysia

fYear

2011

fDate

23-24 Nov. 2011

Firstpage

1

Lastpage

6

Abstract

To sustain in online environment, firms needs to have a well formulated market orientation plan. A market oriented firm needs to be customers focus, being able to understand and meet the real needs of its consumers. This paper selected there cyberpreneurs from Malaysia with aims to understand the way they formulate their market orientation for their online companies. Each cyberpreneur has embarked a very remarkable milestone in their online business. Targeting niche market and being the first mover in their respective industry that operates online business are the firms´ main market orientation success. Lawyer and student are among the background profiles of the cyberpreneurs.

Keywords

Internet; business data processing; electronic commerce; Internet; Malaysia; cyberpreneurship; e-business; market orientation plan; niche market; online companies; online environment; Blogs; Books; Companies; Educational institutions; Industries; Internet; Cyberpreneurs; market orientation; niche market and e-business;

fLanguage

English

Publisher

ieee

Conference_Titel

Research and Innovation in Information Systems (ICRIIS), 2011 International Conference on

Conference_Location

Kuala Lumpur

Print_ISBN

978-1-61284-295-0

Type

conf

DOI

10.1109/ICRIIS.2011.6125679

Filename

6125679