DocumentCode
2950032
Title
The Banner Ads Model: How to Promote Business Online
Author
Lv, Yanru
Author_Institution
Beijing Technol. & Bus. Univ., Beijing, China
fYear
2011
fDate
20-21 Aug. 2011
Firstpage
341
Lastpage
344
Abstract
Banner ads are the most common medium for advertising on the Internet. With the development of the Internet, which have been favored by many businesses as the timeliness and extensive in the dissemination of information. This study investigates recognition of banner ads online in an attempt to update the design guidelines that can be used by anyone interested in Internet advertising. It was hypothesized that banner ads would promote business online through stimulating consumer´s desire to purchase.
Keywords
Internet; advertising; Internet advertising; banner ads model; information dissemination; Advertising; Animation; Business; Guidelines; Internet; Layout; Web pages; Animation; Banner Ads; Online advertisment; design;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligence Science and Information Engineering (ISIE), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0960-9
Electronic_ISBN
978-0-7695-4480-9
Type
conf
DOI
10.1109/ISIE.2011.130
Filename
5997451
Link To Document