Green IT adoption towards environmental sustainability: The moderating role of top management enforcement

Many research claim the adoption of green IT will significantly influence the environmental sustainability. However, the adoption rate is not as what has been expected. Thus, the slow acceptance of green IT practices motivate us to examine the role of top management in enforcing green IT for sustaining the environment. In addition, adopting the green IT adoption model (GITAM) and the technology, organizational and environmental (TOE) model, we also seek to examine the effects of attitude, practice, policy, governance, motivation and also technology on environmental sustainability. The study will be designed as a correlational research that requires the survey method as a mean for collecting the data. The study is significance as it would not contribute to a better understanding of what makes for faster green IT adoption, but it would also be useful for organizations to bring greener technologies and be more environmentally responsible in their practices and strategies.