Survey and Analysis on Design Management Facing Small and Medium Enterprises in China

This paper firstly designed a questionnaire on basis of industrial design and design management for the product development in small and medium enterprises in China. The survey was done through field interview and internet. According to statistics result and the field interviewing record, the problems of design management existed were analyzed, mainly focusing on incorrect or shallow understanding of Industrial Design, incomplete design process, lack of communication and cooperation system, short of evaluation system. The analysis results will give a good reference to the managers to improve the design management and also are helpful for the product development and design.