Transformation of Station and Function of Tourist Attraction in China Based on Supply Chain Management Theory

The purpose of this paper is to solve a controversial issue in Chinese tourism academia that which is optimum to be core node of tourism supply chain between tourist attraction and travel agency. Based on supply chain management theory and complied with the research paradigm "self-analysis-competition negation-practice test", the study analyzed the optimum qualification and advantages of tourist attraction as core and the suboptimal reason of travel agency. We found that tourist attraction plays a role as core driving force to drive other tourism consumption on tourism supply chain, but travel agency has scope limitation of serving tourist (TABLE I) and capacity limitation of meeting more and more multifarious tourist demands. Besides, the study proposed a project that forming a new tourism e-commerce flat (TABLE II) centering on tourist attraction to drive its station transformation to be core node, and its function after transformation should focus on leading tourist to make optimum travel decision avoiding destroying environment, making best use of all the resources on tourism supply chain, and protecting tourism environment.