DocumentCode
2958787
Title
Pricing Strategies for Custom-Designed Product with Multiple Quality Levels
Author
Jian, Liu ; Jie, Li
Author_Institution
Sch. of Inf. Technol., Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear
2010
fDate
23-24 Oct. 2010
Firstpage
16
Lastpage
19
Abstract
A custom-designed item commonly involves a prepurchase entry fee as well as a purchase price. This paper consider a two-stage pricing strategies format, the firm decides to make a binding commitment to a second-stage price in which quality is privately assessed and evaluated by each consumer who entered in the first stage. With commitment, the two price points are strategic substitutes and the firm can improve profit.
Keywords
customer satisfaction; pricing; purchasing; quality control; consumer evaluation; custom-designed product; prepurchase entry fee; pricing strategies; product multiple quality levels; profit; purchase price; Biological system modeling; Cities and towns; Economics; Educational institutions; Equations; Finance; Pricing; Coustom-designed; Entry fee; Pricing strategies; Quality levels;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-8507-9
Type
conf
DOI
10.1109/ICMeCG.2010.12
Filename
5628566
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