Title : 
Strategy and Execution: A Study on Process Management in an Enterprise Based on Value Innovation
         
        
            Author : 
Li, Yi ; Zhang, Yinghua
         
        
            Author_Institution : 
Pear River Coll., Tianjin Univ. of Finance & Econ., Tianjin, China
         
        
        
        
        
        
            Abstract : 
Innovation based on customer value is necessity when an enterprise wants to develop. While a successful innovation needs excellent execution, and what´s more an integrated and harmonious operation process. This paper first reviews much existing literature on multitudinous facets of the subject, and then puts forward that a value innovation enterprise should have a process management capability, and provides some suggestion to future study.
         
        
            Keywords : 
customer profiles; innovation management; strategic planning; customer value; enterprise strategy; innovation execution; process management capability; value innovation; Companies; Economics; Industries; Innovation management; Technological innovation;
         
        
        
        
            Conference_Titel : 
Management and Service Science (MASS), 2011 International Conference on
         
        
            Conference_Location : 
Wuhan
         
        
            Print_ISBN : 
978-1-4244-6579-8
         
        
        
            DOI : 
10.1109/ICMSS.2011.5997929