DocumentCode
2959369
Title
Making CRM work through supply chain efficiency
Author
Xu, Wei
Author_Institution
Dept. of Accounting, Guangdong Univ. of Finance, Guangzhou, China
fYear
2009
fDate
22-24 July 2009
Firstpage
614
Lastpage
619
Abstract
CRM failed to work well in reality because it is simply recognized as software. This paper regards CRM as an advanced management philosophy and practice with which organizations achieve enduring profitable growth and long-term value optimization through building and increasing loyalty of potential and current customers. To make CRM work through supply chain efficiency, the CRM strategy, the CRM-ERP integration architecture and the trust between supply chain participants shall above all be carefully considered.
Keywords
customer relationship management; enterprise resource planning; organisational aspects; supply chain management; CRM-ERP; long-term value optimization; management philosophy; organizations; profitable growth; supply chain; Buildings; Companies; Computer architecture; Costs; Enterprise resource planning; Internet; Software tools; Solids; Supply chain management; Supply chains;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Operations, Logistics and Informatics, 2009. SOLI '09. IEEE/INFORMS International Conference on
Conference_Location
Chicago, IL
Print_ISBN
978-1-4244-3540-1
Electronic_ISBN
978-1-4244-3541-8
Type
conf
DOI
10.1109/SOLI.2009.5204007
Filename
5204007
Link To Document