DocumentCode
2959773
Title
Analysis on Green Marketing Innovation Motivation under the Two-Oriented Society
Author
Zhang, Yang ; Chen, Liwen
Author_Institution
Sch. of Manage., Hebei Univ. of Technol., Changchun, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Green marketing innovation is the objective require of the two-oriented society, the inevitable course for company to raise the core competitive power and get upper hand. The inner and outer motivation and resistance power has been analyzed through establishing the model to discuss the effecting factors of green marketing innovation under the two-oriented society, and the solution was provided to make progress on company innovation and development.
Keywords
human resource management; innovation management; marketing; green marketing innovation; motivation; two-oriented society; Buildings; Companies; Economics; Force; Government; Green products; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5997980
Filename
5997980
Link To Document