Title :
The Role of Creativity as a Driver of Innovation
Author :
Cropley, David H.
Author_Institution :
Syst. Eng. & Evaluation Centre, South Australia Univ., The Levels, SA
Abstract :
The innovation process is a complex combination of factors. Creativity the development of novel products; Innovation - the process of commercializing the novel product, and; Entrepreneurship - the skills, knowledge and capabilities needed to execute the process, all play a role in taking an idea from concept to market. This paper identifies creativity, in particular, as the driving force of the innovation process. Without novel ideas the innovation process is starved of its raw material. The paper considers a model of functional creativity as most appropriate to the innovation process and describes critical cognitive and non-cognitive components of individual and group behavior that support the production of effective novelty
Keywords :
innovation management; organisational aspects; product development; cognitive components; entrepreneurship; functional creativity; innovation process; product development; raw material; Australia; Business; Commercialization; Cultural differences; Innovation management; Lakes; Production; Raw materials; Systems engineering and theory; Technological innovation;
Conference_Titel :
Management of Innovation and Technology, 2006 IEEE International Conference on
Conference_Location :
Singapore, China
Print_ISBN :
1-4244-0147-X
Electronic_ISBN :
1-4244-0148-8
DOI :
10.1109/ICMIT.2006.262281
