Title :
New Product Adoption and Use: The Case of the Moneo Electronic Purse
Author :
M´Chirgui, Z. ; Chanel, O.
Author_Institution :
Univ. de Paris XIII
Abstract :
The electronic purse is one of the latest smart card applications. It handles small payments and is complementary to other payment cards. However, there have been considerable obstacles to its widespread adoption and use by customers and retailers. This paper explores and models the factors -economic, technological and social - and forces driving the adoption and use of the Moneo electronic purse in the South of France
Keywords :
electronic money; retail data processing; smart cards; socio-economic effects; Moneo electronic purse; product adoption; retailers; smart card applications; socio-economic factors;
Conference_Titel :
Management of Innovation and Technology, 2006 IEEE International Conference on
Conference_Location :
Singapore, China
Print_ISBN :
1-4244-0147-X
Electronic_ISBN :
1-4244-0148-8
DOI :
10.1109/ICMIT.2006.262297
