Title :
Selecting the Mode of Customer Relationship Management Based on GAHP for Small and Medium Enterprises
Author :
Shengjin, Wang ; Ming, Xu
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua University, Shanghai, China
Abstract :
Use the GAHP method to analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises, and make the choice of the CRM operating model more scientific and reasonable.
Keywords :
customer relationship management; decision making; small-to-medium enterprises; CRM hierarchy model; GAHP method; customer relationship management; group analytic hierarchy process; small and medium enterprise; Analytical models; Customer satisfaction; Decision making; Indexes; Outsourcing; Testing; CRM Mode Selecting; GAHP; Medium Enterprise; Small;
Conference_Titel :
Intelligent Computation Technology and Automation (ICICTA), 2011 International Conference on
Conference_Location :
Shenzhen, Guangdong
Print_ISBN :
978-1-61284-289-9
DOI :
10.1109/ICICTA.2011.282
