• DocumentCode
    2961439
  • Title

    Selecting the Mode of Customer Relationship Management Based on GAHP for Small and Medium Enterprises

  • Author

    Shengjin, Wang ; Ming, Xu

  • Author_Institution
    Glorious Sun Sch. of Bus. & Manage., Donghua University, Shanghai, China
  • Volume
    1
  • fYear
    2011
  • fDate
    28-29 March 2011
  • Firstpage
    1122
  • Lastpage
    1124
  • Abstract
    Use the GAHP method to analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises, and make the choice of the CRM operating model more scientific and reasonable.
  • Keywords
    customer relationship management; decision making; small-to-medium enterprises; CRM hierarchy model; GAHP method; customer relationship management; group analytic hierarchy process; small and medium enterprise; Analytical models; Customer satisfaction; Decision making; Indexes; Outsourcing; Testing; CRM Mode Selecting; GAHP; Medium Enterprise; Small;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Computation Technology and Automation (ICICTA), 2011 International Conference on
  • Conference_Location
    Shenzhen, Guangdong
  • Print_ISBN
    978-1-61284-289-9
  • Type

    conf

  • DOI
    10.1109/ICICTA.2011.282
  • Filename
    5750798
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2961439