Demand response program evaluation for plugin hybrid electric vehicles purchase encouragement

The rate of using plugin hybrid electric vehicles (PHEV) will be increased in near future in Iran. In the present article, a comparison between existing electricity pricing method (BR) and time of use (TOU) demand response program was made in order to study whether consumers would be motivated purchasing PHEVs or not. The total monthly electricity consumption and the monthly electricity bill utilizing both methods are calculated. Aimed at economic viability evaluation, rate of return (ROR) and net present value (NPV) are calculated in different cases. A motivating loan is entered to cost and benefit analysis and further economic analysis is made.