DocumentCode
2963476
Title
Online Trust: Definition and Principles
Author
Aljazzaf, Z.M. ; Perry, M. ; Capretz, M.A.M.
Author_Institution
Dept. of Comput. Sci., Univ. of Western Ontario, London, ON, Canada
fYear
2010
fDate
20-25 Sept. 2010
Firstpage
163
Lastpage
168
Abstract
Trust is as significant a factor for successful online interactions as it is in offline communities. Trust is an important factor to predict the behaviour of an entity and as a criterion for an entity selection. Most trust studies focused on trust establishment without identifying and considering the main trust definition components and trust principles. This paper explores trust in the offline and the online world to extract important trust definition components and trust principles. The trust definition and principles are presented, which form a basis that should be followed to establish trust online.
Keywords
Internet; social networking (online); entity selection; online interactions; online trust; trust establishment; Buildings; Context; Quality of service; Reliability; Security; Service oriented architecture; Trust definition; trust principles;
fLanguage
English
Publisher
ieee
Conference_Titel
Computing in the Global Information Technology (ICCGI), 2010 Fifth International Multi-Conference on
Conference_Location
Valencia
Print_ISBN
978-1-4244-8068-5
Type
conf
DOI
10.1109/ICCGI.2010.17
Filename
5628836
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