Title :
A study of making optimal marketing and warranty decisions for repairable products
Author :
Fang, Chih-Chiang ; Hsu, Chin-Chia
Author_Institution :
Dept. of Inf. Manage., Shu-Te Univ., Yanchao, Taiwan
Abstract :
Warranty plays an important role in the market, not only safeguarding the rights and interests of consumers but also promoting the sales and reputation of manufacturers. Due to its impacts on the market, manufacturers should take their warranty policies into consideration in developing an integrated marketing strategy which can promote a product by simultaneously considering pricing, production, and related post-sale services. In this study, we made an integrated study and proposed a mathematical programming model to help manufacturers systematically decide pricing, production and warranty policies.
Keywords :
consumer protection; marketing; product life cycle management; warranties; mathematical programming model; optimal marketing; pricing; repairable products; warranty decision; warranty policies; Cities and towns; Consumer behavior; Costs; Information management; Marketing and sales; Mathematical model; Pricing; Production; Virtual manufacturing; Warranties; Non-homogeneous Poisson process; Repairable Products; Warranty;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4869-2
Electronic_ISBN :
978-1-4244-4870-8
DOI :
10.1109/IEEM.2009.5372878
