Title :
Cooperation between the Manufacturer and the Retailer in Dual-Channel Based on Free Riding Behavior
Author :
Wang, GanFu ; Ma, ChangSong
Author_Institution :
Logistics Inst., Southwestern Univ. of Finance & Econ., Mianyang, China
Abstract :
With the rapid development of e-commerce and the adoption of dual channels, conflict and governance for dual channel is the focused problem. In this paper, we use a game theory approach to investigate this issue; and we explore the manufacturer and the retailer integrate the delivery channel to coordinate channel conflict to realize win-win. We examine how the market share and the relative intensity of the price competition to impact cooperation and implement mechanisms.
Keywords :
decision making; electronic commerce; game theory; goods distribution; inventory management; retailing; decentralized decision making; delivery channel; dual-channel; e-commerce; free riding behavior; game theory; inventory management; manufacturers; price competition; retailers; Decision making; Economics; Inventory management; Marketing and sales; Pricing; Supply chains;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998289
