The game analysis of knowledge sharing behavior of knowledge alliance taking into the consumer

After the knowledge alliance set up governance committee, the Governance Committee and the alliance member enterprise will form a double game, furthermore considering knowledge alliance´s customers will form a three-game. This paper discusses these two games and gives assumptions and solution. Finally, the article draws conclusions: on the one hand the knowledge alliance governance committee should increase the punishment to the free riders and take responsibility for their own negligence, on the other hand should raise the awareness of knowledge sharing between the alliance member enterprise and customer to more effectively promote management and development of the knowledge alliance into a virtuous cycle of sustainable development.