Market dominance as a precursor of market failure: emerging technologies and the competitive advantage of new entrants

Author

Clemons, Eric K. ; Croson, David C. ; Weber, Bruce W.

Author_Institution

Wharton Sch., Pennsylvania Univ., Philadelphia, PA, USA

Volume

4

fYear

1996

fDate

3-6 Jan 1996

Firstpage

262

Abstract

Dominant players in a number of industries have pursued policies that may once have been effective, but that now make their markets attractive targets for new entrants. The strategies of new entrants rely on lower overhead costs, new technologies, and alternative distribution channels, and the active targeting of profitable customers. Dominant firms will struggle to respond to the threats, and may find that their existing resources, customers, and contracts limit their ability to react

Keywords

business data processing; information technology; marketing; strategic planning; active targeting; alternative distribution channels; competitive advantage; contracts; dominant firms; emerging technologies; lower overhead costs; market dominance; market failure; new entrants; profitable customers; Acceleration; Contracts; Costs; Information management; Information technology; Medical services; Pricing; Profitability; Resists; Spirals;

fLanguage

English

Publisher

ieee

Conference_Titel

System Sciences, 1996., Proceedings of the Twenty-Ninth Hawaii International Conference on ,

Conference_Location

Wailea, HI

Print_ISBN

0-8186-7324-9

Type

conf

DOI

10.1109/HICSS.1996.495346

Filename

495346