Title :
Catalog segmentation with the objective of satisfying customer requirements in minimum number of catalog
Author :
Kianfar, Kamran ; Fathi, Mehdi ; Hasanzadeh, Amir ; Sadeghi, Amir
Author_Institution :
Dept. of Ind. Eng., Isfahan Univ. of Technol., Isfahan, Iran
Abstract :
This work is concerned with customer-oriented catalog segmentation that each catalog consists of specific number of products. In this problem, requirements of a specific ratio of customers should be satisfied. According to the definition, when a customer is satisfied that at least t required products exist in his/her catalog. The objective of this problem is to minimize the number of catalogs, regarding to minimum number of customers constraint that was comply. In this paper, we present a mixed-integer programming model for this clustering problem. This problem is NP-hard in large scales and the optimum solution is almost impossible to reach. Hence, a solution procedure is developed based on genetic algorithm. Then, the results of computational experiments are reported, in which the GA solution is compared with exact solution of mixed-integer programming model.
Keywords :
cataloguing; computational complexity; customer satisfaction; genetic algorithms; integer programming; pattern clustering; NP-hard; clustering problem; customer requirement satisfaction; customer-oriented catalog segmentation; genetic algorithm; mixed-integer programming model; Companies; Costs; Customer relationship management; Databases; Decision making; Design optimization; Genetic algorithms; Industrial engineering; Large-scale systems; Profitability; Catalog Segmentation; Customer Clustering; Genetic Algorithm; Mixed-Integer Programming;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4869-2
Electronic_ISBN :
978-1-4244-4870-8
DOI :
10.1109/IEEM.2009.5373003