Service offering, perceived value and value driver in semiconductor foundry industry: An exploratory study

Semiconductor manufacturing service providers, or foundries, have been playing a more and more important role in the industrial value network. However, little research has focused on service content and value. Based on service-dominant logic thinking, this study identifies major service offerings by focus group research and conducts a large-scale survey to explore the value and value drivers perceived by customers. Research results reveal that perceived value and key value drivers are quite different among service offerings. Results also suggest that foundry companies tailor value propositions for customers in different region when designing their service-offering portfolio.