Title :
Managing Publicity Campaigns with Semantic Technologies
Author :
Ang, Wee-Tiong ; Kanagasabai, Rajaraman ; Seeto, Wei-Peng ; Tan, Francis ; Tang, Weng-Fei
Author_Institution :
Inst. for Infocomm Res., Singapore, Singapore
Abstract :
Tracking accurate readership, impact and timely delivery of the news is an important problem faced by Publicity Campaign managers. We present a solution for publicity campaign management and tracking with an integrated semantic infrastructure, called Knowle. Through detailed a walkthrough, we show how the system can be used for campaign management in a real-world scenario through a case study on “A*STAR Publicity Campaign Management”.
Keywords :
semantic networks; Knowle; integrated semantic infrastructure; publicity campaign management; Biomedical engineering; Nanotechnology; Ontologies; Presses; Public relations; Semantics; Text mining; Campaign management; Ontologies; Reasoning; Semantic Technologies; Text Mining;
Conference_Titel :
Semantic Computing (ICSC), 2010 IEEE Fourth International Conference on
Conference_Location :
Pittsburgh, PA
Print_ISBN :
978-1-4244-7912-2
Electronic_ISBN :
978-0-7695-4154-9
DOI :
10.1109/ICSC.2010.76
