SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution

Author

Margounakis, Dimitrios ; Politis, Dionysios ; Boutsouki, Christina

Author_Institution

Dept. of Informatics, Aristotle Univ. of Thessaloniki

fYear

2006

fDate

13-15 Dec. 2006

Firstpage

273

Lastpage

282

Abstract

The new face of the music industry worldwide requires new strategies and different business models. One of the revolutionary business models for online music distribution via Internet is the advertisement model (ad-based model). The model proposed in this study originated from the advertisement model and is based on the distribution of free music with embedded sound advertisement spots of several sponsors. The alternative revenue from advertising could bring in profits to the music industry. A financial analysis and theoretical "simulation" of the proposed model with realistic numbers proves that it could be successfully implemented under certain circumstances

Keywords

Internet; advertising data processing; music; Internet; music industry; online digital music distribution; sound-embedded advertisement model; Advertising; Analytical models; Electronic mail; IP networks; Industrial economics; Informatics; Internet; Music; Production; Proposals; Advertisement; Business Models; Music Industry; Online Music Distribution;

fLanguage

English

Publisher

ieee

Conference_Titel

Automated Production of Cross Media Content for Multi-Channel Distribution, 2006. AXMEDIS '06. Second International Conference on

Conference_Location

Leeds

Print_ISBN

0-7695-2625-X

Type

conf

DOI

10.1109/AXMEDIS.2006.43

Filename

4041361