• DocumentCode
    2969362
  • Title

    Study on Business Performance Correlation of Sporting Goods Manufacturing Enterprise Based on SEM

  • Author

    Zhu Jianfeng

  • Author_Institution
    Sport Dept., ZhengZhou Railway Vocational & Tech. Coll., Zhengzhou, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    China is one of the greatest sporting goods consumption and manufacturing country in the world. The sporting goods manufacturing enterprises are playing important roles in meeting the growing demand for sports consumption. Restricted by many factors, the business performance (BP) of sports goods manufacturing enterprises are significant differences. This paper studies performance correlation of sporting goods manufacturing enterprise based on SEM. To begin with, it puts forward a conceptual model based on some assumptions. Next, it constructs some latent variables and their observation index system. Then, a case study is given. The results show that: Capital Operation (CO), Debt Level (DL) and Marketing Capability (MC) have significant covariation and that they all have significant positive influence to the business performance of sports goods manufacturing enterprises. The result provides a theoretical support to enhance the performance of sports goods manufacturing enterprise.
  • Keywords
    industrial economics; sports equipment; statistical analysis; SEM; business performance correlation; capital operation; conceptual model; debt level; marketing capability; sporting goods manufacturing enterprise; structural equation modeling; Business; Correlation; Equations; Industries; Manufacturing; Marketing and sales; Mathematical model;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998507
  • Filename
    5998507