Title :
HINT- A Hybrid Intelligent System for Telecommunications
Author :
Rezende, Maysa ; Freitas, Ricardo ; Nakamiti, Gilberto
Author_Institution :
CPqD Telecom and IT Solutions, Brazil
Abstract :
This work presents a computational tool used to support marketing specialists to produce marketing campaigns for Telecommunication companies. The system uses Case-based Reasoning (CBR), Rule-Based Reasoning (RBR) and Data Mining (DM) to help identifying better marketing strategies, based on conditions, criteria, knowledge, and past experiences.
Keywords :
Application.; Case-Based Reasoning; Data Mining; Rule-Based Reasoning;
Conference_Titel :
Hybrid Intelligent Systems, 2006. HIS '06. Sixth International Conference on
Conference_Location :
Rio de Janeiro, Brazil
Print_ISBN :
0-7695-2662-4
DOI :
10.1109/HIS.2006.264947
